The Tailor Truck: An Interview with co-founder Carlos Solorio

By  May 15, 2013

I am a man who is ever-evolving in my fashion sense so when I came across the Tailor Truck from the folks over at Arden Reed I was very intrigued. Started in 2008, Arden Reed aims to give men custom clothing at a reasonable cost and the Tailor Truck certainly presents itself as an innovative trend in men’s fashion. With a pending launch only weeks away, I had the chance to speak to Arden Reed co-founder Carlos Solorio to gain a little insight into how Arden Reed came to be and what consumers can expect from the Tailor Truck.

Q:

What initially inspired you to get involved with fashion?

A:

The idea was actually my co-founder’s, Mike Abadi. He was an odd shape and could never find a suit that fit him properly. So while he was in Asia he had a custom suit made. Once he was back in school, students kept asking him about it and he eventually became the go to guy for custom suits in his college.

We eventually met at work and after buying a custom suit from him I was so impressed on how much better I looked that I asked him if we could make something bigger with this. This became Arden Reed.

Q:

So what do you think are some of the biggest mistakes guys make when it comes to style?

A:

Hands down its fit. A thousand dollar suit can look like a department store suit if you don’t have the fit right. This doesn’t just apply to suits. Almost everything looks better if its fitted properly: jeans, dress shirts, casual shirts, etc. I think most men are beginning to understand this, especially due to current culture as TV series like Mad Men, Suits and others are showing guys what it is to dress sharp.

Q:

Now, you’re in the process of launching The Tailor Truck, which is a pretty impressive idea. What inspired you to go this route instead of a traditional brick & mortar shop?

A:

Mike and I built the company around making it effortless to make men look good. Prior to Arden Reed, we weren’t sharp dressers by a long shot, but we both came to realize the powerful effect dressing well has on both your presence and confidence. We want to share this experience with as many men as possible.

We started out online because of this. We thought it would be the easiest way for men to pick out an affordable custom suit. However, there was so much friction getting measurements we realized that wasn’t the best path. We thought brick and mortar (store), but after analyzing the costs we realized we’d have to increase our prices to the thousands.

The Tailor Truck came to us as we were looking for a compromise and realized that it would allow us to maintain our low costs as well as get extremely accurate measurements.

Q:

With The Tailor Truck, what can consumers expect during their experience? And what will happen after they are scanned?

A:

The Tailor Truck is meant to be a quick and convenient experience. This is something where you could pop out of the office for ten minutes and get a custom suit.

The measurement process takes only 30 seconds with the scanner compared to 10-20 minutes at a tailor. From there, they’ll be able to pick out their suiting fabrics and place their order with our stylists.

The current shipping time takes about 4-6 weeks, but we’re working on cutting it down to 3-4 weeks hopefully by Fall 2013.

Q:

And finally, what can we expect next from you and “The Tailor Truck” team?

A:

I think Arden Reed is an exciting company to be evolved in. I never thought we’d launch something as out there as the Tailor Truck.

Now we’ve gotten very comfortable with thinking about bigger ideas and I think it’ll be very interesting to see how we will continue to service our customers after the Tailor Truck experience.

For more information about the Tailor Truck, you can visit their Kickstarter page. For more information on Arden Reed, visit www.ardenreed.com.

Contributing Editor, Jor-El Caraballo is the editor of ManeManblog.com, a New York City based lifestyle blog that aims to help men embrace their own personal sense of style and confidence. Started out of his own personal journey to find information and support for his hair, Jor-El created MANE MAN to help guys learn from his personal challenges and trials with grooming products. Affectionately known to his readers as “MANE MAN”, Jor-El covers everything from the best in grooming and shaving to culture, lifestyle, fashion and health.